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Spoon & Tamago Launches Redesign


Spoon & Tamago, the Nectar Ads publisher dedicated to Japanese art and design has been lovingly re-designed by its founder, artist and writer Johnny Strategy.

The new, responsive, mobile friendly site, incorporates a minimalist design with a new logo, as well as improvements for browsing.

The redesign also marks the launch of, a new tumblr that links to all the site’s articles, as well as to “lovely tidbits.”

Founded in 2007, Spoon & Tamago partnered with Nectar Ads in 2013. The site just keeps getting better, increasing its social media base and drawing numerous new readers. We’re excited to see how Spoon & Tamago develops over the coming months.

Spoon & Tamago Named as a Top 5 Japanese Art Blog

Congratulations to Spoon & Tamago who was recently named as one of the top 5 Japanese Art Blogs by ArtInfo.

Johnny Strategy, Founder and Editor-in-Chief of Spoon and Tamago (via twitter)

Johnny Strategy, Founder and Editor-in-Chief of Spoon and Tamago (via twitter)

The list praised English language sites which celebrate and foster critical discussion on Japanese Art:

While it’s true that Japan sometimes lags behind in terms of bilingual media in the contemporary art world, several enterprising individuals have been making solid contributions to the discussion at hand, either through collections of punchy, journalistic extracts, or more critical reflections.

Spoon & Tamago was founded by artist and writer Johnny Strategy in 2007, who along with a dedicated team of contributors, cover all aspects of Japanese fine arts and design.

Spoon & Tamago Joins Nectar Ads

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Spoon & Tamago, our latest addition to the Nectar Ads network, covers all aspects of Japanese design from fine art and architecture to product and graphic design. Founded in 2007 by artist and writer Johnny Strategy, the blog has secured it’s place as an extensive multicultural database.

On the blog’s about page, Strategy writes,

What we’re trying to do is tell a story. That story is, what’s going on in the Japanese art and design industry and where is it headed.

Strategy’s specialized focus on art and design is reinforced by the blog’s three core values: significance, relevance and unique content. Three values that we hold in high regard on our network.

The addition of Spoon & Tamago brings the Nectar Ads Art Network to eleven carefully selected and leading art publications that continue to forge the vanguard of online art & design journalism, criticism, news and discussion.