Econsultancy, a leading resource for digital marketing and ecommerce
, recently featured Nectar Ads as one of five “newly emergent models of revenue generation being pursued by [digital media] organizations.”
We joined the elite company of the New York Times, Vice magazine, crowd-produced news aggregator Hacker News Monthly and PDF-based publication The New Inquiry in their post.
This is what blogger Sam Dwyer had to say about Nectar:
3) Nectar Ads: A specialized ad network for specialized content sites
Nectar Ads is an online advertising network that specializes in the visual arts, and works almost exclusively with New York City based open-access art blogs, such as Hyperallergic, Colossal, Art Fag City, Two Coats of Paint, and Rhizome, which is affiliated with the New Museum.
Working with these blogs, Nectar has a acquired a “Highly Targeted & Influential Audience” that it connects to “Well Vetted and Curated Sponsors.” That is to say, not every advertiser is welcomed, in order to preserve the credibility of the participating publications.
We’re so happy to be part of the new breed of marketing companies exploring the burgeoning field of online advertising and ensuring that online publications can continue to do what they do best, publishing great content.
View the full post at Econsultancy